We design the day. You build the pieces.

A short note for manufacturers considering an authorized-dealer relationship with Élan Reserve.

The thesis

The high-end household doesn't want to comparison-shop fourteen sauna brands. They want one curator to tell them which sauna fits their day, ship it insured, and answer the phone when something needs attention.

Élan Reserve is that curator. We say no to nine brands for every one we say yes to — so when we put your brand on the site, the customer trusts us, which means they trust you.

What “authorized dealer” means to us

• Direct fulfillment. No inventory on our side. Every order ships from your distribution center.
• MAP-compliant. We follow your published minimum advertised pricing on every listing.
• Manufacturer warranty preserved. The customer's purchase is recorded with you as the warranty originator.
• Customer routing. Pre-purchase technical questions we can't fully answer are routed to you with full customer context — no opaque middleman layer.
• Brand integrity. Your products are merchandised with editorial care. We don't race to the bottom on price; the customer comes to us for the curation, not the discount.

What we'll ask of you

• A standard reseller agreement (we have a template you're welcome to review, or we sign yours).
• An “Additional Insured — Vendors” endorsement on your product liability policy.
• Dropship pricing and direct fulfillment from your distribution.
• A white-label or branded packing slip option.
• Hi-res product imagery and brand assets we may use under license.
• Applicable safety certifications and compliance documentation — UL, CSA, or ETL listing for electrically-powered products, ANSI/CSA Z21 for gas appliances, and any category-specific safety standards required for US distribution.
• Country of origin documentation and a current Certificate of Insurance naming Élan Reserve as Additional Insured — Vendors.
• Owner's manual, warranty terms, and confirmation of point-of-hazard warning labels affixed at manufacture.

Who you'll be working with

A small, deliberate team. Registered U.S. business entity — ELAN BEYOND LLC operating as Élan Reserve, formed April 2026. Products liability, technology errors & omissions, and cyber coverage fully quoted through our commercial brokerage, binding at commercial launch — Certificate of Insurance available at binding. Banking through Mercury.

The full credentials packet, certificates, and references go out on the first call — just tell us what you'd like to see.

The customer we sell to

• Household income $150K+, home value $1M+, age 45–65
• Buys deliberately, rarely on impulse
• Lives in homes where every choice is considered — the home gym, the outdoor kitchen, the cedar deck, the sauna in the basement

Process

1. Intro call — 15 minutes, video or phone. We learn your brand, you learn ours.
2. Pricing & terms exchange — you send your reseller pricing tier, terms, and any standard agreement; we review.
3. Agreement — signed under counsel review on both sides.
4. Onboarding — product feed, imagery, MAP, freight terms, warranty registration flow.
5. Launch — you go live on the site with full editorial treatment.

Talk to us

Élan Reserve — Partnerships
(917) 524-9848 — 9 AM to 7 PM ET, seven days
info@elanandco.co

The household sauna. The cold plunge after. The espresso ritual. The cedar chair. The fire pit. We design the day. Your product is one of the rituals.