Privacy Policy

Privacy Policy

Last updated: 2026-06-24

1. Who We Are

This Privacy Policy describes how ELAN BEYOND LLC d/b/a Élan Reserve ("we," "us," "our") collects, uses, and protects information you provide when you visit elanandco.co or purchase from us. We are based in New Jersey.

2. Information We Collect

  • Account & Order Information — name, email, billing/shipping address, phone number, order history
  • Payment Information — processed by Shopify Payments and our third-party payment providers. We do not store full credit card numbers.
  • Communications — email, chat, and phone correspondence you send us
  • Site Activity — pages viewed, products clicked, IP address, browser type, device type (via standard analytics cookies)
  • Marketing Preferences — email subscription status, SMS opt-ins (if applicable)

3. How We Use Your Information

  • To fulfill orders and provide customer service
  • To send order updates, shipping notifications, and post-purchase follow-up
  • To send marketing emails (only if you have opted in — you can unsubscribe at any time)
  • To improve our site, products, and service
  • To comply with legal obligations (tax reporting, regulatory requests)
  • To detect and prevent fraud

4. Sharing With Third Parties

We share information only as necessary to operate our business:

  • Manufacturers — your shipping name, address, phone, and order details are transmitted to the relevant manufacturer of the product(s) you purchase, for direct fulfillment
  • Freight carriers — name, address, phone for delivery scheduling
  • Shopify — our e-commerce platform provider
  • Payment processors — Shopify Payments and any installment financing providers (Affirm, Klarna)
  • Email marketing — our email marketing provider (only if you opt in)
  • Analytics — Google Analytics 4 (aggregated, no personally-identifying data sold)
  • Legal compliance — government authorities when required by subpoena, court order, or applicable law

We do not sell your personal information to third parties.

5. Cookies

We use cookies for essential site function (cart persistence, checkout), analytics (understanding how visitors use the site), and marketing (re-targeting if you have opted in). You can disable cookies in your browser settings, but some site features may not function.

6. Data Retention

We retain order and account information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Tax records are retained for 7 years per IRS requirements.

7. Your Rights

California residents (CCPA / CPRA): you have the right to know what personal information we collect, the right to delete (with exceptions), the right to correct, the right to opt out of sale (we do not sell), and the right to non-discrimination. To exercise these rights, email info@elanandco.co.

EU/UK residents (GDPR): you have rights of access, correction, erasure, restriction, portability, and objection. To exercise these rights, email info@elanandco.co. Our lawful bases for processing are contract performance (orders), consent (marketing), and legitimate interest (fraud prevention, analytics).

All users: you can request a copy or deletion of your data at any time by emailing info@elanandco.co. We will respond within 30 days.

8. Data Security

We use Shopify's PCI-DSS compliant infrastructure for payment processing. All site traffic is encrypted via HTTPS/TLS. We follow industry-standard practices to protect data in our care, including access controls and security monitoring. However, no method of transmission or storage is 100% secure — in the unlikely event of a data breach, we will notify affected users in accordance with applicable state and federal law.

9. Children

Our products and site are not intended for individuals under 18. We do not knowingly collect information from children. If you believe we have collected information from a minor, contact us immediately.

10. Changes

We may update this policy. The current version is always posted on this page. Material changes will be communicated via email to subscribed users.

11. Contact

Privacy questions or requests: info@elanandco.co | (917) 524-9848
ELAN BEYOND LLC d/b/a Élan Reserve